Our business model
01 / The philosophy
We believe that truly enduring businesses are built not only for today, but for generations to come.
At the core of our business philosophy is our proprietary DRIP Strategy — a framework centered on three fundamental forms of Property: Digital Property, Real Property, and Intellectual Property.
Together, these three forms of Property form the foundation of our DRIP Strategy. By developing them in balance and creating meaningful connections between them, we aim to build businesses that are resilient, adaptable, and capable of creating lasting value across markets and generations.
02 / The foundation
Three forms of Property.
One connected strategy.
We define animation, characters, digital content, platforms, communities, and other digital assets as Digital Property.
Like real-world property, digital assets can be developed, expanded, licensed, distributed, and continuously generate value across markets and generations.
Real Property encompasses physical real estate, locations, facilities, destinations, and other tangible assets that provide a lasting physical foundation for our businesses.
These assets can create enduring value while connecting our digital properties with real-world experiences and communities.
Intellectual Property includes trademarks, copyrights, patents, licenses, brands, characters, and other legally protected rights.
IP enables us to protect, extend, and commercialize the value created through our Digital and Real Properties, while allowing that value to reach new markets and applications.
03 / Creating lasting value
We believe animation, characters, and digital content should be viewed not simply as entertainment, but as a form of Digital Property.
A successful character or digital world can transcend a single piece of content. It can become a valuable asset that grows over time, expands into new markets, and connects with products, experiences, locations, and communities.
By combining Digital Property with Real Property and Intellectual Property, we seek to create multiple layers of value and multiple pathways for sustainable growth.
Rather than depending on a single business, market, or revenue stream, the DRIP Strategy is designed as an interconnected ecosystem in which each form of Property can strengthen and expand the others.
Our goal is to build businesses that evolve, compound value, and endure across generations.
DRIP Strategy